When you’re trying to learn about marketing on Facebook, you are going to come across a lot of myths. Trends may temp to, but they aren’t what is needed to effectively market your business. This article can help you see what you need to succeed.

Before you begin to use Facebook for marketing, consider if you really have the time to pull it off. You’ll need someone to post at least once per day, and then you’ll need to include other features such as a Promotions tab or polls. The only way to profit through a campaign such as this is with constantly updated content, but do you have the time?

If you have a follower complaining about your Facebook page, try your best to resolve the issue publicly. This will let others know that you are a reputable business and will handle all of your obligations. If you cannot resolve a dispute with a customer publicly, try handling it in private.

Utilize custom tabs. You can expect an overall improvement in your business by using tabs to keep your Facebook page organized for your customers. For instance, when you have a contest going on, make a tab for just content info.

Make sure to build a fan base when marketing on Facebook. This means that you shouldn’t waste time really marketing services, products, or offering promotions until at least 5,000 followers are achieved. Once you gain a large following, your marketing efforts will become much easier.

Do not leave any sections of your Facebook page blank if you are looking to market your business. Many people neglect to put all of their info and this can cost a lot in the long run. If people cannot find the information they need on your business, they may look for somewhere else to get what they need.

If someone ‘likes’ your Facebook page, give them a deal. Likes are a good way to raise the profile of your page. Try to give away free items if they are going to ‘like’ your Facebook page. It could also be something like sweepstakes. If you provide the chance to get something valuable, they will not hesitate to click the button.

Never make the assumption that Facebook is the only game in town when it comes to social media marketing. While Facebook is wildly popular, each demographic has its preferred social site. Learn about your audience first and then determine if they are avid Facebook users.

Create infographics. Infographics are a step up from pictures and include information and relevant information that can be useful to your target market. When you create an infographic, it is even more likely to be shared by others because the information is valuable. This raises your profile, but it also makes you look like an expert.

The bottom line is that many folks stick to Facebook marketing trends just because they are lazy. This article is not about trends, but great marketing advice that works. As long as you use the tips you’ve read here, you’ll find that your campaign goes gangbusters and profits increase.